Mexican market as another prime environment to cultivate

Some leading advertisers in the U.S. have already identified the Mexican market as another prime environment to cultivate professional sports sponsorships. The potential growth of fan attendance, merchandise consumption, and television viewership has created ample incentive for large multinational companies to emulate their American spending habits in Mexico michael kors totes. If the team should be located in Mexico City, then advertising dollars will flow copiously from top MNCs who traditionally sponsor professional sports in the United States michael kors totes. As the leading distribution center nationwide, Mexico City can attract major retail outlets like Wal-Mart, Office Depot, and Home Mart to be major endorsers of Mexican baseball.

 For every advantage to MLB integration, however, there are certain precautionary measures to consider before launching this international campaign. While the industrial boom and demographic expansion has quickly converted a once stagnant Mexico into an exuberant and urbanized economy, there is substantial evidence of incompatible consumer spending habits to concern MLB investors michael kors totes. Everyday buying power, although recovering, remains relatively low.

 Despite a growing population of nearly 50 percent under 20 years of age, the emergent Mexican consumer remains tentative in purchase decisions. Mexican families, having household income dwarfed by those in the United States, do not identify with liberal spending habits on recreational activities michael kors totes. Market segments within Monterrey and Mexico City are incomparable to even small MLB markets like Cincinnati and Milwaukee in terms of consumption patterns. And if the market does not bear reasonable revenue streams, especially from gate/stadium receipts, then MLB owners and administrators will be greatly disappointed as consumer demand falls in the long run.